Health First Pharmacy Plans Expansion to 180 Shops in the Middle East; Broadens Partnerships and Launches Discount Campaigns

Published on : May 2015

The leading retail pharmacy in the Middle East region is officially inaugurating at least 20 branches for the last quarter of 2014, coupled with ongoing discount deals and partnerships for customers.

Health First Pharmacy, the leading retail pharmacy chain in the Middle East, is expanding throughout the region with a total of 180 new shops slated for opening within 2014 and 2015.

The planned expansions also include shops slated to be launched in Qatar.  In addition, the team is also exploring opportunities to penetrate new markets across the MENA region.  A feasibility study has already been opened for a possible opening in Egypt.

“Our vision is to be No. 1 in pharmacy retail,” said Mr. Magdy Fahmy, Group General Manager for Planet Pharmacies. “In recent years, we have prioritized quality and timely service in the retail and wholesale markets – all while exploring even more opportunities in the wholesale sector – in order to propel further growth,” Mr. Fahmy adds.

“To kick off the major expansion project, at least five new Health First Pharmacy branches are being inaugurated each month from September to December of the current year across the UAE.  Locations include Uptown Mirdiff, Jumeirah Beach Road, Lamcy Plaza Area, The Oberoi Dubai, Karama Food Street, IMPZ, and additional shops in the Business Bay area” says Ms. Surkari, Group Marketing Manager at Planet Pharmacies .

The new Health First Pharmacy branch openings will also embrace the new initiative of hosting in-store events, featuring health and beauty talks, mini-mani, mini-pedi, mini massages, fitness demso including Yoga and Zumba and activities for the kids and well as goodie bags for audiences of all ages.

In preparation for the upcoming World Expo 2020, Health First Pharmacy is opening branches in the Dubai Investments Park, the largest industrial, commercial and residential zone in the Middle East.

The massive growth plans are part of the company’s strategic efforts to reach out to more customers across the region and present to a wider market its top-selling brands and products, including Dermaesthetics Beverly Hills, Floxia Paris, Health & Nature Supplements, and Maria Galland from Paris sold exclusively in the Health First Pharmacy outlets.

His Highness Sheikh SaqerHumaid Al Qassimi, Chairman of Planet Pharmacies tells us, “I firmly believe you have to build your business on the concept of offering the best value to the customer. Market leadership can only be attained when you stop looking through your eyes and start looking through those of the customers.  That’s what makes market leadership and whoever forgets that is lost.  If you are customer oriented only then you can succeed.  Truly believing in your customers is what sets a company apart from all the rest.”

The company continuously strives to grow its beauty and dermatology portfolio by bringing on more new state of the art and exclusive agencies. For the wholesale market, Health First Pharmacy takes pride in its partnership with Nestle and Vichy.

Pin2Win Campaign, Health Beauty and Wellness Voucher Booklet Campaign

With its expansion plans in place, Health First Pharmacy continues to delight its staff and customers with perks and discounts. In partnership with Emirates NBD, the leading bank in the UAE, Health First Pharmacy is running the Pin2Win Campaign that offers double entries into the Emirates NBD raffle draw for every purchase from Health First Pharmacy using Emirates NBD Debit or Credit Cards doubling chances to win AED 500 every day, an iPad every week, 1/4 kilo of gold every month or a Skoda Monte Carlo Car every Quarter.

From September 1st to December 31st, 2014, Emirates NBD cardholders will get as much as 20% discount on skin care products, cosmetics, sun care and beauty accessories, nutritional products, as well as hair and personal care items.
Health First Pharmacy is also currently running a campaign exclusively in their own outlets across the UAE wherein with a spend of AED 200 on any items (except prescription medicine) customers receive a free booklet containing an exciting collection of over 50 exclusive discount vouchers for health, beauty and wellness brands including Vichy, Avene, Maria Galland, Health and Nature Supplements, Tria and many many others.  

To find out more about Health First Pharmacy and its plans for growth and expansion alongside ongoing and upcoming promotions, please visit for information.